THE SMOKE PIT
November 2nd, 2019, KushStock 8 was the home of our Mohave Reserve launch in Adelanto, CA. With much anticipation, MCC's proprietary line made its day-view along with two premium concentrates, Blanco & White Diamonds.
As a low laying cloud of smoke hovered over the dirt stadium in Adelanto, CA, the coveted minor league baseball stadium looked like a fire pit sent from the Cannabis gods. Plumes of smoke arose as hundreds of brands from across CA gathered to compete with both product as well as booth awards on the line.
As the crowds converged on the event grounds, MCC's team completed our set up. From a smokers lounge to retail, sampling, merchandise and poster giveaways. Our presence was known spanning a 20'x40' canopy.
What started with a few friendly cannabis connoisseurs at our sampling table quickly became a line far beyond our row. As each person sampled, the proof lay in the pudding, each one lined up to purchase not just one but four to five jars of concentrates, flower and more.
For our first event in our new threads, MCC collaborated with local San Clemente artist, Dustin Desmarais, creating a one off KushStock X Mohave Reserve poster, signed by Dr. K, founder of KushStock and given away with a Blacklight version available for sale.